Post by account_disabled on Nov 25, 2023 9:22:17 GMT
Content marketing and health are two areas that get along extremely well, despite the highly conservative attitude widespread in the sector. You will know very well that your audience is constantly looking for information regarding their health and the products to preserve and maintain it, as well as the companies that produce them. This is exactly where you can make a difference and come to their aid. According to research carried out by Pew Research already in 2013 , over 72% of online users search for information regarding their health.
Furthermore, customers tend to share with their friends and family the information they consider most reliable, as demonstrated by another survey carried out by the PwC Health Research Institute . 90% of adults rely heavily on health-related information content shared on social networks by their network of contacts. Rather than thinking Web Development Services of an outdated advertising model, therefore, pharmaceutical and parapharmaceutical companies should think of themselves as distributors of information content. As we well know, it is necessary to transform into a media company. Adopting an approach based on the creation and distribution of highly targeted content, in fact, allows you to build incredible trust.
In your company. And content marketing (thanks to inbound marketing ) is the most effective way to do it! What is content marketing? Content marketing is the strategy and tactic that relies on informative and educational content capable of entertaining the user and attracting their interest. The objective is not to promote your brand but to help the user along their buyer journey, generating interest and above all relevance and value. Over time this dynamic has become increasingly relevant, precisely for this reason the two largest companies operating in the world of the web, Facebook and Google, develop increasingly advanced algorithms capable of understanding users' needs and showing them the most relevant.
Furthermore, customers tend to share with their friends and family the information they consider most reliable, as demonstrated by another survey carried out by the PwC Health Research Institute . 90% of adults rely heavily on health-related information content shared on social networks by their network of contacts. Rather than thinking Web Development Services of an outdated advertising model, therefore, pharmaceutical and parapharmaceutical companies should think of themselves as distributors of information content. As we well know, it is necessary to transform into a media company. Adopting an approach based on the creation and distribution of highly targeted content, in fact, allows you to build incredible trust.
In your company. And content marketing (thanks to inbound marketing ) is the most effective way to do it! What is content marketing? Content marketing is the strategy and tactic that relies on informative and educational content capable of entertaining the user and attracting their interest. The objective is not to promote your brand but to help the user along their buyer journey, generating interest and above all relevance and value. Over time this dynamic has become increasingly relevant, precisely for this reason the two largest companies operating in the world of the web, Facebook and Google, develop increasingly advanced algorithms capable of understanding users' needs and showing them the most relevant.